Recession Proof Your business

If you want your business to stay in business you need to recession proof your business before the recession comes along. By using a quality digital marketing strategy you can reduce your marketing costs and stay up to date with how your online business tools can help you to reduce your client acquisition costs in a downturn. The first online … Read More

Is Twitter increasing your rankings

I have been using Twitter on a regular basis as an experiment to see if my search engine rankings have made an impact on my position in the search engines. One factor that I have recently read in many blogs is that Google is fighting spam on tweets the same way in combats spam when people link to websites with … Read More

SEO is traffic passing your shop front

A good search engine optimisation strategy can be viewed as traffic past the front of your shop front or business. As most businesses (and real estate professionals) know what is important to your business is… location, location, location. There are too many businesses online today that have no rankings in the search engines and see no need to have an … Read More

Relevant Keywords

If you want, your website to rank high in the search engines you will need to understand the algorithm updates of the most popular search engines Google, Yahoo and Bing.  Due to the growth of spam Google has updated the algorithm so websites that do not have relevant keywords in the content will not receive a high ranking. Furthermore, if … Read More

Online Learning versus Conventional Learning

As a parent of school aged children I have reoccurring conversations with my partner about whether online learning gives our children positive learning outcomes relative to learning from conventional methods. More over, are our children being disadvantaged by the distraction of learning from digital or online technologies? In research provided by University of Technology Vienna, naïve internet users found reading … Read More

Top Ten Marketing Tools for Small Business

As I am a small business owner I always go out of my way to help small business with the main focus and that is… “gaining customers on a limited budget”. Many small business people make simple but critical errors with their marketing and advertising.  For instance, all business people need to be creative and imaginative with their marketing.    … Read More

Search Engine Optimisation Guarantee

What guarantee should you recieve from you Search Engine Optimisation Specialist? Firstly you need to be aware that all search engine optimisation work is recordable and you should recieve copies of all work performed…transparency is essential for your own peace of mind in regards to work done and money invested on your site. The following list will give you a … Read More

Domain age and relevant content

I was suprised to see the recent first page ranking in Google of a website (Liberty Marketing) that has sat online for twelve months with minimal search engine optimisation work done on this site. I have not viewed where it was ranking in the past twelve months as I have not really done any work on this site and had … Read More

KNOWLEDGE IS POWER

The latest internet usability studies indicate how people operate and navigate around the internet. The studies have shown: What is the most appropriate design for your site What navigation best suits your site  How the navigation will convert the user to making contact with your business How you can build your data base via interactive communications Research has found that … Read More

Social Media and Trust

I find it reassuring the response in social media circles to the Influencer Project run by Fast Company. Spamming on the internet has created trust issues…the lack of trust that is, in general for many internet users when it comes to using and buying over the internet. Dave Beck follow’s me on twitter and some of his tweets caught my … Read More

Visual Communications Blog

Should Printers become visual communications suppliers? Printers will need to become visual communications suppliers and offer more to their clients than offset printing and digital printing solutions.  Printers will need to employ people with the marketing knowledge and provide a wider range of marketing services.