Introduction
Salon Supplies Australia have been supplying the salon industry for over 8 years with only the finest haircare products available. They supply exculsive hair salons with high quality hair care products such an Kevin Murphy, American Crew, Revlon and Davroe. Salon supplies approached Liberty Marketing to help them communicate to their clients with a digital communications solution.
http://www.salonsuppliesaust.com/
The Challenge
Salon Supplies need a communications system to notify clients on new products, pricing and education events. Salon Supplies hold regular events for product promotion and education on how to use the products they supply to their valued customers. Salon Supplies is a wholesale provider in need a Salon only log in area for pricing confidentiality and private events being held in the Perth marketplace.
The Process
To produce a strong and powerful brand image that sets Salon Supplies Australia above the crowd, this will be achieved by:
- A Brand Development research and development strategy through research into the market place and competitors.
- Creation of a strong and immediately recognizable company logo .
- The further successful creation of the brand through the design and production of varied stationery and marketing items.
- The design and construction of an intuitive and attractive website that serves as an effective marketing tool and a repository of useful information for clients and Salon Supplies Australia employees alike.
- To create an intuitive and versatile website to be used as a marketing tool and a powerful online information, resources and work flow center.
- To increase the opportunity to capture client information and generate referrals.
- To rapidly grow the business, client base and profits.
The Result
An end to end digital communications system enabled Salon Supplies with a greater ability to communicate effectively with clients and notify thier data base of clients on events, products and education. An interactive environment created an effective line of communication between Salon Supplies and all clients wanting infomation quickly. Education and product information online including notifications from regular email newsletters improved company brand awareness and informed clients with news, pricing and reminder emails of coming events. Staff at Salon Supplies had an decreased workload due to reduced phone inquiries allowing management and staff to increase growth and profitability.