Introduction
Joondalup Resort is an award winning luxury accomodation resort in Perth. Joondalup Resort also boasts a 27 hole championship golf course. Joondalup resort caters to local members, national and internatioanl tourists wanting to experience luxury and service second to none.
http://www.joondalupresort.com.au/
The Challenge
Joondalup Resort needed a quality email marketing strategy to communicate to its members and inform them of news and events.
The Process
Liberty Marketing implemented our email marketing technology, set up data bases and completed the package with an email newsletters providing Joondalup Resort with the ability to notify members and customers seeking luxury accomodation or special events for the members club and also informing members and customers on special golfing events.
The Result
Joondalup Resort employed dedicated marketing professionals to use the the email marketing technology. They were able to upload text and images from the existing template library and in a short time, increased their data base from 150 contacts to approximately 2300. They now use email marketing on a regular basis to notify their customers on:
- News and events
- Reminders
- Discount offers